Propaganda & Mass Persuasion: "The Band Wagon"

Tuesday, February 05, 2008

"The Band Wagon"

According to Leonard Doop,

"He employs symbols, colors, music, movement, all the dramatic arts. He appeals to the desire, common to most of us to 'follow the crowd'. Because he wants us to follow the crowd in masses, he directs his appeal to groups held together by common tiesof nationality, religion, race, environment, sex, vocation.(Doop, page 22)

Usually when we hear of "the band wagon", we think of children and how they wish to do the things they see their friends doing. But in the article "How to Detect Propaganda" Doop allows people to understand that adults are guilty of the same thing. Whenever it comes to new technological devices coming out, events, buying a new car, voting, music, etc; they expect us to buy it and participate in it because someone we know is doing the same thing. Doop also emphasized that many of these advertisers use colors and symbols to exaggerate the events and to excite the consumers to a greater extent.


Blogger A. Mattson said...

The use of colors, images and symbols is a different topic than the "band wagon" technique. Advertising is always using this technique. Can you find political uses?

2/06/2008 10:58 PM  

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