Propaganda & Mass Persuasion: Symbols & Propaganda

Thursday, January 31, 2008

Symbols & Propaganda

According to Harold D. Lasswell:

"The propagandist is one who creates symbols that are not only popular but that bring about positive realignments of behavior is no phrasemonger but a promoter of covert acts."

Images can speak louder than words and in some cases out live the original message that it represented. It's a t-shirt, a button, a bumper sticker.

It represents strength of a race, country, or religion. A powerful enough image should last beyond the one that created it and in some cases become relavant again in the next crisis or event that needs symbolism. It can create hope or disgust; it's a reminder of why we are following whatever cause that this symbol was meant to symbolize.

The thing about the symbol is, if done right, it'll become an icon that outlasts us all.


Blogger A. Mattson said...

Images and symbols vs. words and phrases.

Clearly we live in the age of the image and symbolism (in both words and images) is a powerful means of persuasion. The growing dominance of the visual media is a big part of this. Understanding visual culture is crucial to the practice of persuasion.

2/06/2008 10:24 PM  

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