Propaganda & Mass Persuasion: Band Wangon as a form of Propaganda

Thursday, January 31, 2008

Band Wangon as a form of Propaganda

"He employs symbols, colors, music, movement, all the dramatic arts. He appeals to groups held together by common ties of nationality, religion, race, environment, sex, vocation"

"All the artifies of flattery are used to harness the fears and hatreds, predudices and biases, convictions and ideals common to the group" thus emotion is made to push and pull the group on the band wagon.(Doob, How to Dectect Propaganda pg. 222)

Using the Band Wagon method is a device used for propaganda in everyday living, even in something as little as the superbowl. America's that aren't even fans of football get together for superbowl parties and watch the big social event.

Big coperations also use band wagoning to get American's to buy their products such as Target, Walmart, Lazyby everything to get you prepared for the superbowl like ( big screen plasma t.v.'s, snacks, chairs, etc.)

This also is a good thing for whatever city the superbowl is being held at because it generates a lot of money for that city.


Blogger A. Mattson said...

A good discussion and example of the use of this technique. Advertising uses the band wagon technique all of the time. Can it remain persuasive if it is such a common theme? Shouldn't the public see through this simple manipulation by now?

2/06/2008 10:18 PM  

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