Propaganda & Mass Persuasion: <strong><em>"Follow the Crowd" </em></strong>

Thursday, January 31, 2008

"Follow the Crowd"

According to Leonard Doob, “How to Detect Propaganda,” states that “The band wagon is a device to make us follow the crowd, to accept the propagandist's program en masse. Here his theme is: " Everybody's doing it."

By using the “band wagon” technique promote an action to the people who have a common interest. Band Wagon propaganda is used to convince people to join the winning side. Band Wagon is an appeal to the common interest of the people to follow the crowd. You’re either with us or against us, is the attitude that propagandist used to manipulate the people. The people have a choice to follow the crowd because everybody else is doing it, or stand alone. It’s your choice to decide!


Blogger A. Mattson said...

A common technique we encounter everyday in advertising and politics. Can you cite a recent example? Certainly, we can hope that this obvious appeal can be countered with a little education. But, will that happen? How sophisticated is the mass audience?

2/06/2008 10:31 PM  

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