Propaganda & Mass Persuasion: Name Calling

Thursday, January 31, 2008

Name Calling

According to Harold D. Lasswell,

"Name calling, is a device to make us form a judgement without examining the evidence upon which it should be based." (Lasswell, Page 218)


Name calling is a technique that creates a false image in ones mind, this usually occurs during wartime scenarios. Some ways this can be done is by words, articles, posters, or a simple picture. Frequently, name calling is engaged using sarcasm and ridicule, and is demonstrated often in political cartoons or writings. By saying that enemy is responsible for certain things they never did can influence ones thoughts. For example, as seen in the picture above of the North Korean propaganda poster, one can easily be convinced that the Koreans are the enemy and our powerful army will destroy them. I believe when dealing with name calling propaganda, we should attempt to separate our feelings about the name and our feelings about the actual idea or proposal.


1 Comments:

Blogger A. Mattson said...

Your quote is from Doob, not Lasswell. Change the citation.

I see an image but I don't understand how this is name-calling. What is the name here?

Can you find an example from our culture? Other cultures are much harder to interpret.

2/06/2008 10:26 PM  

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