Plain Folks as a form of Propaganda

"They go to country picnics; they attend service at the old frame church; they pitch hay and go fishing; they show their belief in home and mother. in short,the would win our votes by showing that they're just as ordinary as the rest of us-'just plain folks'-and, therefore, wise and good". (Doob, "How to Detect Propaganda" p.220)

Politicians usually use "plain folk" as a form of propaganda during voting season. They do anything they can to portray themselves as regular human beings. They do this in order for voters to know that these politicians are able to empathize with them, and as a result will make the right decisions for them; "the people".