Propaganda & Mass Persuasion: Fair and Balanced?

Thursday, April 26, 2007

Fair and Balanced?


In the article “The Fox News Memo” a former producer and newsroom copy editor for Fox News explains the importance of the daily memos sent to the Fox staff to inform them of the stories being reported during the day. These memos served the purpose of both delivering future news stories and talking points also remind the staff of opinions and approach to take when reporting or writing the news, all while reporting under the famous slogan “Fair and Balanced”. Most compelling in this article is the authors first had encounter with a memo sent to the staff on March 20, 2003, where management spoke candidly about a comment then Secretary General of the United Nations Kofi Annan made in regards to Iraqi’s:

"There is something utterly incomprehensible about Kofi Annan's remarks in which he allows that his thoughts are 'with the Iraqi people.' One could ask where those thoughts were during the 23 years Saddam Hussein was brutalizing those same Iraqis. Food for thought."

So, while creating a news story regarding a United Nations official that should just contain the facts, management has made it’s sentiments know by injecting there opinion in these memos. Rather than “Fair and Balance”, the slogan should maybe read “Opinionated and Bias”

3 Comments:

Blogger S.Mendoza said...

Nice ending to your post. I enjoyed your reading your whole post.

4/30/2007 11:25 AM  
Blogger Alysha said...

Aww, Thanks Shelley!

5/01/2007 11:40 PM  
Blogger A. Mattson said...

A good post.

The Fox News memos have been used as evidence of political bias. Is this business as usual for the networks? Are there memos like these at the other networks? Is FOX an exception here? Or is this standard practice?

5/08/2007 11:15 AM  

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