Fighting for the common man - not.

During a Presidential campaign, many candidates will spend whatever amount of money necessary in order to win the election. Speech writers, strategists, and publicists are typically hired in order to guide the said candidate throughout their political journey.

Venezuelan President, Hugo Chavez has used different propaganda devices in order to be at the current state in which he has been since taking office in January of 1999. His known support for controversial figures such as Che Guevarra, attracted many who were angered by the unfair economical state in Latin America.

Chavez is clearly using the "Glittering generalities" device and according to the Institute for Propaganda Analysis (Page 218 of "How To Detect Propaganda"):

"the propagandist identifies his program with virtue by use 'virtue words.' Here he appeals to our emotions of love, generosity, and brotherhood."

A common term associated with Guevarra, and Chavez is "Revolucion" or "Revolution." A word like that has successfully captivated the hearts of many lower-class citizens, therefore, making Chavez capable of using the "Plain Folks" device. His campaign has included programs that would decrease high illiteracy rates, lower poverty, amongst other acts of social reform. Contrary to what Chavez has promised and proposed, it was easier to gain popularity and speak to the masses, but it hasn't been as easy to keep his word.