Propaganda "filter" 1

"Propaganda model focuses on this inequality of wealth and power and its multilevel effects on mass-media interest and choices." On page two Edward S. Herman also says "it traces thr routes by which money and power are able to filter out the news fit to print, marginalize dissent, and allow the government and dominate private interests to get thier messages across to the public."
One of these ingredients or "filters" according to Herman is " the size, concentrated ownership, owner wealth, and profit orientation of the dominant mass-media firms;"

What i think that means is that those who have money and power for the most part, have the means to influence people in the direction in which they want them to go. The mass-media primary source of income comes from advertisement so because one needs the other there's a relationship. Mass- media needs advertiment for survival, the gov't and other private interest groups use mass- media for profit and pursusaion.
Messages are sent this way. Example's, HD tv?
Don't advertisers make it seem like it isn't the best television if it isn't high definition?
Isn't there a specific formula for television shows? Not just any good idea can make air! It has to fit the standards. Right? Well filter, allow only certain criteria.
Are you watching HD?