Propaganda & Mass Persuasion: MEN'S VIEW OF WOMEN REALLY SUCKS

Tuesday, March 20, 2007


"I can pay incredibly stiff taxes with an equally stiff upper lip. I can accept shortages without complaining; I can face the possibilities of severe rationing without going to pieces....I can fight. I can win. And I can look damn pretty right through it all."

The reason why I picked this particular quote because it is very empowering, especially during WWII in the fourties when this era was still sexiest and chauvenistic. It shows that women can take the same jobs as men and probably preform them better.

In the novel The Feminine Mystique written by Betty Freidman in 1963, she says that "The image of woman that young and frivolous , almost childlike; fluffy and feminine;passive;gaily content in a world of bedroom and kitchen; sex, babies, and home."

Freidman explains that after the WWII was over, the idea of domestic life for women came back into play. The view of women who once were considered war heroes themselves, by joining auxillaries and working in factories, were now being considered either "Sex Kittens" or "Housewife Material".


Blogger A. Mattson said...

A great post and quotes.

It is really quite astounding to see the transition from wartime images of feminine strength to the image that Friedan describes in the Feminine Mystique.

Both are extremes of the ideals of American womanhood. The paradox of course is that both of these ideals are expected from modern women. Both can be used to appeal for different purposes.

4/11/2007 10:01 PM  

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