Selling the American Dream
In the article "Opportunity!" W.J. Weir speaks about the need to spread and advertise the American dream. Weir insists that this is the way to win the war. Weir states
"It takes spirit - fighting spirit. Not alone in the armed forces but in every
last citizen, no matter how far behind the front lines he happens to be.
Fighting spirit that unites. Fighting spirit that creates purpose. Fighting
spirit that drives and urges and makes of hard work and sacrifice a sacred
privilege."Weir explains that if Americans understand what the American way of life means that they will then develop the spirit that is necessary to win the war. Weir states "we have victory to sell" meaning that in order for us to win the war Americans have to believe that we have the power to win.
posted by LCarballo at 1:26 AM
1 Comments:
A good post, image and quote.
Weir is promoting the use of advertising to sell the American way of life as means of selling the war just as it was used to sell soap. The voluntary enlistment of the advertising industry illustrates the government business partnership necessary to mobilize the public for war. The OWI helped to coordinate the activities of all sorts of media professionals from artists to hollywood studios who helped to create the enormous quantity of messages necessary to keep the homefront motivated.
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