Propaganda & Mass Persuasion: Advertising in Wartime

Friday, March 16, 2007

Advertising in Wartime

Advertisement has always been a good way to sell a product. For example, you are sitting at home watching t.v. and you see a commercial for McDonalds. Suddenly you are craving that meal from McDonalds because they have appealed to you and won you over.
Advertisers took advantage of the war situation to sell their products. In the reading packet one toothpaste company used the ongoing war for publicity of their product.
"You're working on the home front- backing our heroes on the battle front. But when your days stint is done- it's time for relaxation, for fun, for dates, and romance....Few can claim real beauty, but they all know how to smile!"
This advertisement definitely appealed to the women waiting for their husbands to come home for war. The toothpaste company was able to appeal to a large number of people by doing so. Advertisement will always be the best way to sell a product.


Blogger A. Mattson said...

True. The trick is to show how maintaining your beautiful smile is actually a patriotic act of war work. Smiles, pretty girls keep male morale high. Keep up your appearance so that the people around you will be happy. Wartime morale was linked to productivity. Selling products that boosted morale could be justified a part of the war effort.

4/11/2007 9:32 PM  

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