Propaganda & Mass Persuasion: Noam Chomsky and Edward Herman

Monday, February 12, 2007

Noam Chomsky and Edward Herman







Noam Chomsky and Edward Herman wrote a book called "Manufacturing Consent". In the beginning of this book they talk about the "filters" that are in the mass media. Herman said,
"The essential ingredients of our propaganda model, or set of news "filters", fall under the following headings: (1) the size concentrated ownership, owner wealth and profit orientation of the dominate mass media firms, (2) advertising as the primary income source of new mass media, (3) the reliance of the media on information provided by the government, buisness, and experts funded and approved by these primary sources and agents of power. (4) Flak as a meaning of disciplining the media and (5) anticommunism as a national religion and control
mechanism."
The information coming from the mass media sources are manipulated by the goals and agendas of the different organizations or shareholders of these media companies. There are twenty four companies that are large, profit seeking corporations that are owned and controlled by very wealthy people. It's shocking to think that these people might be manipulating the news and imposing their own agenda on the United States.

2 Comments:

Blogger bdenoyer said...

I agree that is is very shocking that so few companies could be controling so much of what we do in our country. Did you watch the movie "Out Foxed" that shows exactly what they are talking about or there is also a book i read for one of my classes about how MIckey Mouse and Disney rules the world if you are intrested you should look it up.

2/13/2007 1:37 PM  
Blogger A. Mattson said...

A good post. How does this system of control work? What are the mechanisms? Yes, the media are owned by a small number of enormous corporations but how does that system work? What are the limitations? Is there no freedom of the press? Chomsky and Herman's filters outline a complicated system of self-censorship and powerful influences that limit dissent and promote elite perspectives. Does that mean that there is no room for dissent or independent viewpoints within the corporate media?

2/15/2007 12:30 AM  

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