Propaganda & Mass Persuasion: Manufacturing Consent

Monday, February 12, 2007

Manufacturing Consent


In Manufacturing Consent by Chomsky and Herman they talk about how "the monopolistic control over the media, often supplemented by official censorship, makes it clear that the media serve the dominant elite." (1) This does not occur in all countries but the ones that it does occur has a five step propaganda model involved on page two of the chapter. The elite rich and powerful that do dominate the media have a great influence that trickles down on the employees. When this influence and censorship do trickle down they say employees "objectively" interpret the news so they feel that there is no outside influence effecting the stories or the truth which is not the case. (2)
Personally, even if there is outside influence because the elite can censor all outgoing news to the public does not mean that the employees realize what the situation really is. I do not think that people can just convince themselves that what they are judging and sending into society is right; to me they just want to ignore or be oblivious to the situation. The biggest problem is that in order to change the elite controlling society people would have to more than likely change government legislation and have the middle and lower classes in society have some financial help to do that. As Chomsky and Herman say the five filters are all connected and interwoven so that they support each other and the chance of change is slim to none. (2)

1 Comments:

Blogger A. Mattson said...

A good discussion of the material.

What about these "employees"? This all sounds a bit to easy. How do these media elites control the content of the media? What are the specific practices and constraints that Chomsky & Herman describe? What kind of control are we discussing?

2/15/2007 12:19 AM  

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