Chomsky & Herman on the Integration of Media into the Market System
According to professor's Noam Chomsky and Edward Herman, the media has been getting more acclimated into the market systeam and rightfully so if it is to hope that it's propaganda will be addressed and advertised to the fullest.
"This trend toward greater integration of the media into the market system has been accelerated by the loosening of rules limiting media concentration, cross-ownership, and control by non-media companies. There has also been an abandonment of restrictions- previously quite feeble anyway- on radio-TV commercials, entertainment-mayhem programming, and "fairness doctrine" threats, opening the door to the unrestrained commercial use of the airwaves."
They are trying to say that with the integration of media into the market system has picked up and been easier as of late because of the loosening of the limits on what can and can not go over the air, in terms of promotion and advertising, making it more likely for more people and companies to get involved and promote by any means necessary.
"This trend toward greater integration of the media into the market system has been accelerated by the loosening of rules limiting media concentration, cross-ownership, and control by non-media companies. There has also been an abandonment of restrictions- previously quite feeble anyway- on radio-TV commercials, entertainment-mayhem programming, and "fairness doctrine" threats, opening the door to the unrestrained commercial use of the airwaves."
They are trying to say that with the integration of media into the market system has picked up and been easier as of late because of the loosening of the limits on what can and can not go over the air, in terms of promotion and advertising, making it more likely for more people and companies to get involved and promote by any means necessary.
1 Comments:
A good, substantive post.
This book presents a media model in which government regulation is less important than the constraints of the market. Powerful political and economic elites can shape the content of the news media by understanding the political economy of the media business.
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