Edwards Learns of Perils of Political Bloggers - New York Times

Edwards Learns of Perils of Political Bloggers - New York Times

The Times has published an interesting report on the perils of the latest fad in new media campaigning: blogging. The Edwards campaign hired bloggers to promote their candidate. These bloggers have a long trail of opinionated posts that have now become news and a distraction from the controlled message of the campaign. Blogging is all about opinions and campaigns are all about control. The Edwards campaign is trying to harness the networking power of the new media but the blogosphere is not so easily packaged or managed.