Propaganda & Mass Persuasion: Rosie

Monday, March 27, 2006


Would a film such as "Rosie the Riveter" convince today's American society to do what the government needs it to do? During WWII, the government needed women to take over necessary jobs held by men that had gone off to fight the war. Now, the government needs the public to comply with security measures such as wiretapping, the Patriot Act, and overall support for the "war on terror;" not to mention, local security programs such as NY's MTA's "if you see something, say something"program.
The outlets for propaganda were far fewer during WWII than they are today. Instead of a film instructing people what to do to help with the "war on terror," there are billboards, terror alerts, news programs, and a barrage of Administration speeches that create a fear of terror and give Americans no choice but to comply with the measures needed to be taken by the government.
I don't think film such as "Rosie the Riveter" would work today. American society is exposed more frequently to a larger amount of mediums than in the 1940's. Not to say that Americans were jaded in the 1940's, but propaganda didn't have to be as constant and strong to achieve its goals as it does today.
It was interesting to watch "Rosie the Riveter," but I feel I have seen many films like it, from corporate training videos to videos explaining the dangers of smoking in my high school health class.


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