Propaganda & Mass Persuasion: Rosie The Riveter

Friday, March 24, 2006

Rosie The Riveter

Rosie the Riveter was a great documentary about what happened in World War II when all the men left for war. It was a time when women came through for their country. They went into the work force to do the work that was left behind by men. They seemed so empowered. They seemed to be able to do anything. Before this time, yes, women had jobs but they were typical jobs for women like sewing. They were the typical women cooking, cleaning and taking care of kids. Then suddenly when the men left the women stepped up. They did everything a man did like building ships and take care of their own household. Yes, there was propaganda in order to get these women to the work force. There were advertisements everywhere about helping the war effort. Women were excited because they were portrayed as strong and capable of doing anything a man could do. It was very exciting because it showed what women were capable of but after the war suddenly ended so did the image of the strong women. Suddenly the men were back and they wanted their jobs. They wanted the women to go back to their traditional roles as homemakers. The image of women during the war was one who was wearing pants and t-shirt but after the men came, back it was all about the pretty dresses and the high-heeled women in a kitchen making dinner.

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