Voluntary Fashion

"Persuasion as a subset of communication is usually defined as a communicative process to influence others. A persuasive message has a point of view or desired behavior for the recipient to adopt in a voluntary fashion." (Pg. 31)

The whole point of propaganda is too persuade, to convince you of some message or cause you never knew you were interested in. Better yet it's a message you had an idea about, a small amount of knowledge, then suddenly you've become thrown into a massive group. You've become part of a secret club and you know the secret handshake and all the old stories; the point is you are part of something even if it is a just a demographic. In the end you are made to believe that you have discovered this new trend without the help of others.