Propaganda & Mass Persuasion: Advertising with the Lincense to do Business

Thursday, February 07, 2008

Advertising with the Lincense to do Business

"The sucessful media today are fully attuned to the crucial importance of audience quality. CBS proudly tells its shareholders that while it continuously seeks to maximize audience delivery, it has developed a new "sales tool" with which it approaches advertisers: Client Audience Profile, or CAP".

"In short, the mass media are interested in attracting audiences with buying power, not audiences per se."

We tend to believe that when networks premier shows its for the general publics interest and entertainment, but this is telling us otherwise. Networks like CBS are for the best interest of the ole might dollar. Of course they want the general public to view their show to build up ratings, which will ultimately attract more advertisment. CBS and other television networks are trying to gain the attention of viewer with money, which is not the general audience.

Everything that networks do is no coincidence its all apart of a bigger strategy. For example the time slots where they premier the best shows, and how much they promote the shows airing during the week. Shows like Survivor, which generates alot of advertising. Advertisers know that these shows will draw a large audience, so of course they want their products/ services aired during this time slot. This is where the network makes major dollars, on how much the advertisers will pay to air the commerical during survivor.


Blogger A. Mattson said...

What point are Chomsky & Herman trying to make here? We know that the media are a for-profit institution. What effect does this have on news coverage? Of course shows will be scheduled to maximize audience size and demographics that will interest advertisers. What is the connection to politics and the news?

Remember Chomsky & Herman are trying to predict how the American news media will cover world news and American foreign policy.

2/10/2008 11:37 PM  

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