Propaganda & Mass Persuasion: Double Edged Sword

Thursday, May 03, 2007

Double Edged Sword

"Apparently, the American government has forgotten that freedom of press is a
double-edged sword that can be as dangerous for the big democratic powers as it
is for dictatorial regimes."
Al Jazeera delivers broadcasts that plays up to the emotions of the Arabic people, by displaying children and civilian casualties of the war in Afghanistan and Iraq. But this is no different than the American networks. They report images that move Americans and the western cultures. Both Arabic and America networks report biased views of the war, each reflecting their own peoples ideas and sentiments. Both Al Jazeera and American networks offer a service to it's clients. Their clients are the advertisers, government leaders and viewers. Their service of news reporting must cater to the needs of their clients in order to stay in business. To do this, stories and images must show what the people want to see based on the emotional connection to their side of the war.

"The business of reporting and interpreting the serious news of war has
been transformed into a mishmash of emotional cheer leading, expressions of
primordial tribal and national identities, over ideological manipulation by
governments, and crass commercial pandering to the masses in pursuit of the
audience share needed to sell advertising."


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