Propaganda & Mass Persuasion: Fourth Liberty Loan

Thursday, March 01, 2007

Fourth Liberty Loan

In the Four Minute Men bulletin titled "Fourth Liberty Loan" their goal was to have their audiences buy war bonds in support of World War I. If you were patriotic then buying a war bond was of no question. Fear was instilled on buying war bonds because if not, ships could not be built, soldiers could not be fed, and guns would have no ammunition.
"Let's hit the line with all we have, and so shorten the war, save lives, save
money, save property, restore peace, enjoy its blessings the sooner, and make it permanent." (pg. 20)
Every good speech consisted of four parts and had to be four minutes long. First, was to grasp the audiences' attention. Second, facts and details about the war and need for bonds. Thirdly, stir up emotion and
sentiment. And lastly, summing up the need to buy bonds and
proposing the will to do what is right for the war.
In the suggestions to speakers there were rules about the loan campaign. With only three weeks to raise the bonds the Four Minute Men had to be overly cautious about their speeches. They could not raise too much hope or optimism, use simple language with pictures, and convince the audience using emotion to buy as many bonds as possible.


Blogger A. Mattson said...

The use of speakers from the community was a key component of WWI propaganda. How did the CPI mass produce these speeches? Can you see how this is a mass medium of communication? Are the mass media enough today or should a mass organization always be a part of major campaign?

4/09/2007 11:09 PM  

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