A publicity Bureau

During Wilson's presidency there was a lack of "national unity." Therefore Wilson had a social analyst to promote the cause of the war. The analyst was Arthur Bullard and his goal was to have organized propaganda.

"To accomplish this goal, Bullard proposed that the government should "organize
a publicity bureau which would constantly keep before the public the importance
of supporting the men at the front. It would requisition the space on the front
page of every newspaper; it would call for a draft of trained writers to feed
Army stories to the public; it would create Corps of press agents..... In order
to make a democracy fight wholeheartedly he resolved "it is necessary to make
them understand the situation" America must , Bullard concluded organize
"propaganda campaigns to make the struggle comprehensible and popular."

Wilson and Bullard decided to awaken the public with their interests. They decided that keeping the public aware of what was going on in the war would motivate them to support the war.