Early advertisements in newspapers
According to Herman, when advertisements were first introduced to newspapers their presence was very influencial. Weather a publishing company decided to incorporate advertisements or not had important consequences. Those companies that decided to put advertisements in their pages were able to sell their news for less, because of the funding received by advertisers. The result of this was that more people favored the cheap papers. In Hermans words,
"Even if ad-based media cater to affluent audience, they easily pick up a large
part of the "down-scale" audience, and their rivals lose market share and are
eventually driven out or margananalized"
posted by chris at 3:39 PM
1 Comments:
Does the need for advertising revenue make the media slaves to corporate power? Is no independence possible? Do Chomsky and Herman make their case here? Or are they overstating the influence of advertisers on the content of the media?
Post a Comment
<< Home