Propaganda & Mass Persuasion: Propaganda and persuasion

Thursday, February 01, 2007

Propaganda and persuasion


According to the text Propaganda and persuasion written by Garth S. Jewett and Victoria O'Donnell:

"Propanganda is a form of communication that attempts to achieve a response that
furthers the desired intent of the propagandist. Persuasion is interactive
and attempts to satisfy the needs of both persuader and persuadee. A model of propaganda depicts how elements of informative and persuasive communication may be incorporated into propagandistic communication, thus distinguishing propaganda as a specific class of communication. References are made to past theories of rhetoric that indicate propaganda has had few systematic theoretical treatments prior to the 20th century. Public opinion and behavioral change can be affected by propaganda."

The authors Jowett and O'Donnell are basically stating in this quote that Propaganda as a whole is a specific medium aimed at a demographic. It strives to influence the behavior of people. Propaganda at times can be misleading and often uses a pattern of reasoning which is commonly invalid.

1 Comments:

Blogger A. Mattson said...

A good dense quote. Next time you choose a quote as complex as this choose one element and discuss it. It is hard to comment on a definition like this because it is attempting to sum up every aspect of the term.

2/12/2007 10:09 PM  

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