Ellul on Total Propoganda

According to Jacques Ellul:

"Propoganda must be total. The propogandist must utilize all of the technical means at his disposal- the press, radio, TV, movies, posters, meetings, door to door canvassing. Modern propoganda must utilize all of the media."

It is here that Ellul is saying that propoganda will not be effective unless you are covered from every possible aspect that propoganda can be displayed from and he is right. If you are going to state something and put out an article in the newspaper, you should cover yourself and defend yourself even more by having advertisements on television or over the radio. He goes on to explain how important it is for each type of propoganda to be used so they "complement each other" and make sure that each specific area that can possibly be covered is.