Ellul on "Total Propaganda"

Taken from page 7 in The Characteristics of Propaganda "Propaganda must be total. The propagandist must utilize all of the technical means at his disposal - the press, radio, TV, movies , posters, meetings, door-to-door canvassing." - Jacques Ellul

What Ellul explained in this quote is that to make propaganda successful is to use all different forms of media. To use more than one outlet to get your opinion heard.