Propaganda & Mass Persuasion: Remembering Rosie

Thursday, March 14, 2013

Remembering Rosie

-Why we went to war
-Issues brought up due to our segregated society
-Why government engaged in massive propaganda after bombing of Pearl Harbor
-The need of women in the workforce 
- Ads placed in order to promote women taking over for the men at war 
-The imagery in the Ads
-Women returning to the home
-The Housewife VS The Patriot 

"How could we go from strength to weakness, worker to sexpot, muscles to mammary glands in such a short period of time?"

Saturday Evening Post

"To support the Women in Necessary Services campaign in the fall of 1943, it asked its foremost illustrator, Normal Rockwell, to create an appropriate Labor Day cover."

"Maxwell House coffee recruitment ads portrayed war workers in warm domestic scenes to attract middle-class women into the labor force, yet the subliminal message was that pulling women out of the home would not damage family life."


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