Propaganda & Mass Persuasion: The YouTube Presidency

Thursday, May 03, 2012

The YouTube Presidency

    The YouTube Presidency

      By Virginia Heffernan


 Everywhere you go today technology plays a major role in everyone's lives each and every day. It is so important that in today's society to keep up with what is going on in the media. One important person and his team manage to just do that. Obama Team knows that promoting through the Internet would grasp the attention of millions. 
       Using the Internet, along with social media sites such as Facebook, YouTube, and twitter are strong methods of communication. In order to get your ideas across you must have an excellent team. Obama now maintains an entire staff that is dedicated to bringing in information and updating Obama's YouTube channel. Using this type of social media is an important way to connect with the American people.  

Having the right team to help get your image across can play well just like The New York Times states:
       "And while Obama’s campaign speeches weren’t delivered expressly for YouTube the way Oval Office addresses are delivered for TV, the versions of those speeches millions of us saw were tailored to the site, with titles, omissions, crowd cutaways, highlight footage and a dozen other manipulations of sound and image that affected the impression they made. When Obama delivered his speech on race a year ago, the campaign uploaded, for example, its own version of the speech; it was cleaner and more elegantly produced than the CNN version, and it has been played more than 1.5 million times."(Heffernan)

The New York Times Article by Virginia Heffernan compares and contrasts the difference social media can have on campaigns: 
                     "Making your  own videos pays off. Where a YouTube search for “George Bush” turns up mostly parody, TV news clips and gotchas (“George Bush idiot,” “George Bush shoe attack”), a comparable search for “Barack Obama” is stacked with videos approved and uploaded by the campaign or the administration. Users of YouTube may not recognize this. In the eclectic ­YouTube interface, all videos — the parodies and the propaganda alike — can simply looks like news."(Heffernan)




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