Propaganda & Mass Persuasion: Wal-Mart Blogs

Thursday, April 23, 2009

Wal-Mart Blogs

Blogging has become one of the best ways to network with other individuals, mainstream or global about the same ideas and interest on topics. Wal-Mart, is one of the largest economic public corporation devoted to meeting the everyday needs of Americans. Walmart has been critized by many community social groups. In its efforts to improve their standing in the eyes of the media, Wal-Mart has made themselves completely accesible to society with a media upgrade, i. e. internet blogging.

Micheal Barbaro says,

"Under assault as never before, Wal-Mart is increasingly looking beyond the mainstream media and working directly with bloggers, feeding them exclusive nuggets of news, suggesting topics for postings and even inviting them to visit its corporate headquarters."

Companies of all stripes are using blogs to help shape public opinion. Wal-Mart fears because blogging is based on opinion and rarely facts, social commmunity group opinions would sway the minds of consumers. With blogging Wal-Mart hopes to better the image and to displace themselves of the criticized low wages and health benefits.

Mona Williams, a company spokeswoman, states

Wal-Mart began working with bloggers in late 2005 "as part of our overall effort to tell our story." "As more and more Americans go to the Internet to get information from varied, credible, trusted sources, Wal-Mart is committed to participating in that online conversation," she said.


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