The people are the product

There are many filters in the political economy of the Mass Media but the one I focused a lot on was the second filter "The advertising license to do business" the authors believes that in having a business a news paper has an attracting product which it offers to people who buy it. According to the second filter the news is actually nothing by itself, its just basically a something that fills you in and keep you posted on whats going on. Any story or information that may conflict with it or may prevent people from buying will tend to be unimportant or secondary to or banned.

"Advertisers will want, more generally, to avoid programs with serious complexes and disturbing controversies that inter fare with the "buying mood." They seek programs that will lightly entertain and thus fit in with the spirit of the primary purpose of program purchases the dissemination of a selling message."

The theory is arguing that the people who are supporting and purchasing the newspaper are actually the product that being sold to the many businesses.