Speechwriters meticulously configure Bush’s speeches to shape public opinion.

“Although finessing language to protect intelligence sources and methods is a part of the job that no one envisioned, Gerson’s role has extended well beyond polished rhetoric ever since he joined the Bush campaign a year and a half before the election.”

The basic Idea in this article is that Michael Gerson, President Bush’s “Wordsmith” must devote much attention to the way he constructs the President’s speeches. Any slight imperfection in the word play of the speech can sway the public sentiment in the wrong direction. Gerson must write speeches in a way that would most clearly convey the message. We can see this is often a very difficult task.

“Two Mondays ago, Gerson was assigned to write an address that would offer vivid evidence to the American Public of the risk posed by Hussein, yet try to convince voters that Bush would not attack Iraq rashly. He had to scare people and reassure them at the same time”

Bush’s speeches may reflect his thought but they are never his words. (Except for Nuculear) He has an extensive panel of advisors who contribute to the word configuration of his speeches. They must emphasize the arrangement of the words. It is of utmost importance.