A propaganda model
In Manufacturing Consent: The Political Economy of the Mass Medi, Edward Herman said,
"The essential ingredients of our propaganda model, or set of news "filters," fall under teh following headings: (!) the size concentrated ownership, owner wealth and profit orientation of the dominate mass media firms, (2) advertising as the primary income aource of new mass media, (3) the reliance of the media on information provided by the government, buisness, and experts funded and approved by these primary sources and agents of power. (4) Flak as a meaning of dicipline the media and (5) anticomunism as a national religon and control mechanism.
After reading this quote and continue on in the packet he has given good examples on how these five factors can be used for propaganda. In my opinion the greatest factor is advertisement, because it is the primary source of income for all media. The adveriser who could be big corporates know that their ads are important to the media that they can exhibit more control over the media. Also, any other organization can exhibit pressure on the companies to pull their ads from a media. In other word all the other four can use advertising to their benefit.
"The essential ingredients of our propaganda model, or set of news "filters," fall under teh following headings: (!) the size concentrated ownership, owner wealth and profit orientation of the dominate mass media firms, (2) advertising as the primary income aource of new mass media, (3) the reliance of the media on information provided by the government, buisness, and experts funded and approved by these primary sources and agents of power. (4) Flak as a meaning of dicipline the media and (5) anticomunism as a national religon and control mechanism.
After reading this quote and continue on in the packet he has given good examples on how these five factors can be used for propaganda. In my opinion the greatest factor is advertisement, because it is the primary source of income for all media. The adveriser who could be big corporates know that their ads are important to the media that they can exhibit more control over the media. Also, any other organization can exhibit pressure on the companies to pull their ads from a media. In other word all the other four can use advertising to their benefit.
posted by smaher at 1:49 PM
1 Comments:
A good substantive post. Don't forget to spell check.
Are Chomsky and Herman overstating the power of advertisers to influence the content of the media? Did they offer any examples that you found particularly convincing?
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