Propaganda & Mass Persuasion: Laswell's Interpretation of Propaganda

Monday, February 05, 2007

Laswell's Interpretation of Propaganda

In the article by Harold D. Lawell regarding propaganda the political sociologist expresses :
"The propagandist's task is to intensify attitudes favorable to his purposes, to reverse obstructive attitudes, to win the indifferent or at least to prevent them from becoming antagonistic."
Laswell is explaining how the propagandist has to win over one's views and prevent them from opposing them. The propaganist is the one in control and the social group he is trying to acquire is his main goal in changing their values or opinions.


Blogger A. Mattson said...

A good post. Good choice of quote. Remember to proof read and spell check.

Be careful about the word "control." Notice that Lasswell is writing about the propagandist's "task," what he is attempting to accomplish.

2/14/2007 10:42 PM  

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