Jacques Ellul on Total Propaganda

In this passage, Jacques Ellul states:

"The propagandist must utilize all of the technical means at his disposal-the
press, radio, TV, movies, posters, meetings, door-to-door canvassing. Modern
Propaganda must utilize all of these media."

This one statement might be the most valid point that one could make about propaganda. In an age where people use so many different media outlets to obtain their information, it is essential for any propagandist material to be all over the place. While one person may get his news from the local paper, another individual may strictly use the internet to obtain their information. If someone looking to spread propaganda were to only use one specific media outlet to spread his/her respective message it would not be as accessible as it could be if it were spread out to other areas such as radio, television, etc.. For their to be "total propaganda" information must be accessible at a rate where many people can see it, and ultimately the more people that see the advertisements, the higher the chance of those same people buying into the message.


For more information on Jacques Ellul go to: http://en.wikipedia.org/wiki/Jacques_Ellul