Propaganda & Mass Persuasion: Advertising and the media

Tuesday, February 06, 2007

Advertising and the media

Political discrimination by advertisers is a key factor concerning working class and radical media. These forms of media struggle due to heir ideologies and may be forced into being more conservativewith their choice of topic and content of their program.

"Public television station WNET lost its corporate funding from Gulf + Western in 1985 after the station showed the documentary"Hungry for Profit," which contains material critical of multi-national corporate activites in the third world." (Herman and Chomsky).

Companies looking to advertise in the media will choose their format and program carefully to cater to their needs and political preference. A company will rarely choose to advertise on a program dealing with controversial issues of the time. Most often these advertisers will stay fairly conservative on their choices in order to keep a good rapport with the public.

"Large corporate advertisers on televison will rarely sponsor programs that
engage in serious criticisms of corporate activities, such as the problem of
environmental degradation, the workings ofthe military-industrial complex, or
corporate support of and benefits from Third World tyrannies" (Herman and Chomsky)

These advertisers have the ability to pick and choose their programs for their ads to run because its the advertisers that fund the program, newspaper etc. that it is published or ran in.

2 Comments:

Blogger k.moses said...

I did my blog on the same thing and I found that the advertisers had a lot of power which I never realized.

2/07/2007 8:52 PM  
Blogger A. Mattson said...

Yes, big budget advertisers do have the ability to influence programming decisions especially as the competition for advertising dollars increases. But the key to this analysis is not the direct control over media content by advertisers. It is their indirect power through the everday self censorship that media professionals practice in their attempts to attract advertising dollars.

2/14/2007 11:03 PM  

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