Advertising and the media

Political discrimination by advertisers is a key factor concerning working class and radical media. These forms of media struggle due to heir ideologies and may be forced into being more conservativewith their choice of topic and content of their program.

"Public television station WNET lost its corporate funding from Gulf + Western in 1985 after the station showed the documentary"Hungry for Profit," which contains material critical of multi-national corporate activites in the third world." (Herman and Chomsky).

Companies looking to advertise in the media will choose their format and program carefully to cater to their needs and political preference. A company will rarely choose to advertise on a program dealing with controversial issues of the time. Most often these advertisers will stay fairly conservative on their choices in order to keep a good rapport with the public.

"Large corporate advertisers on televison will rarely sponsor programs that
engage in serious criticisms of corporate activities, such as the problem of
environmental degradation, the workings ofthe military-industrial complex, or
corporate support of and benefits from Third World tyrannies" (Herman and Chomsky)

These advertisers have the ability to pick and choose their programs for their ads to run because its the advertisers that fund the program, newspaper etc. that it is published or ran in.