Propaganda & Mass Persuasion: MEDIA; Hearts, Minds and Satellites

Saturday, April 29, 2006

MEDIA; Hearts, Minds and Satellites

In "MEDIA; Hearts, Minds and Satellites" by Jim Rutenberg he talks about how CNN is being faced with negativity towards the images they are showing on their network. Their work is unclear and there have been numerous jokes as to what some of the images are on the screen. CNN lost all direction and sales especially from the Fox News Network and they also lost over 400 employees. They are trying their best to bring themselves out of this mess and get their title back as the "world news leader." The occurring of Sept. 11th brought a great opportunity for the network to redeem themselves and they did everything they could to redirection themselves. The network went under new leadership which was supposed to have CNN in great shape, but they ended up keeping people from the last administration. CNN lost much of its advantages and is trying hard to keep it. They are faced with a media world that has changed a lot since the Gulf War, they used to be the only network giving 24-hour news and was able to keep almost everyone's attention. Now they face numerous competitors, Fox News Channel being one. CNN has been able to regain their superiority but not as much as they would have liked to. Fox is still biting at their feet when it comes to coverage and sales. They are matching almost all the images that CNN has shown. CNN's rating's have already increased and they feel they have gained a young audience. They feel that they have in them what they need to be the leading network again. People feel they don't but the network as CNN executives say "have plenty more to show, and that it has plenty of tricks up its sleeves."

2 Comments:

Blogger Denisse said...

I think its almost kind of funny how new networks are really just business trying to make it, they need to do what any other business needs to do to stay on top. I like CNN and I feel that it does have a more younger audience then the other news networks.

5/01/2006 5:14 PM  
Blogger A. Mattson said...

What I think is key here is the realiztion that the competition between these cable networks does shape the coverage of the news and the war.
If CNN feels that FOX is beating them in the race for a younger demographic that is going to put pressure on them to change their coverage to attempt to woo the younger viewers back and to increase their ratings with a key demographic that is very attractive to advertisers. This can affect how the war and the world are covered. Budgets are also an import issue. War is very expensive to cover. When resources are stretched thin, choices have to be made about what can be covered and what will be ignored.

How do competitive pressures and market discipline affect CNN's ability to cover foreign affairs and the war?

5/03/2006 12:40 PM  

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