Propaganda & Mass Persuasion: Fragmentation and Integration

Sunday, April 16, 2006

Fragmentation and Integration

war propaganda is all about strategic fragmentation and integration, so that the whole nation, at least the majortiy of the population, can move towards the same direction.first, integration. as we all admit, war is concerned about creating a unified image that has the power to call on wonder, slogans like "Your Own USA", "God Bless the USA", "Giving back their (Kuwait) democracy" are therefore singing to people's ears everywhere. it's something that had the unanimous and tacit approval among all media forms that such kind of patriotism and humanitarianism should be aroused frequently by those common accepted symbols that have been effective whenever in wartime.second, fragmentation. as Daniel C.Hallin and Todd Gitlin said in "The Gulf War as Popular culture and Television Drama" : "television news, especially at the local level, is centrally concerned with community.As Phyllis Kaniss has pointed out (1991), this is in part an economic imperative for local news, which needs to create a symbolic sense of common interests which will unify the fragmented metropolitan news audience. Perhaps, too, it reflects a general cultural yearning in a society characterized most of the time by individualism and fragmentation. it is very common for the news media, above all local TV news, to focus on events or activities that 'bring people together'--the effort to aid victim of a natural disaster, for example, or poignant tragedy that becomes a focus of collective empathy.for local Tv news, the Gulf War was above all the story of a threat to the solidarity of the community, and eventually, a celebration of community spirit. this theme was present in network news as well, but was far more prominent at the local level." local news media come more closely to audience's hearts. no matter what level, both media are creating the identity for people to identify with and find the foundation to rely on, so they won't feel emptiness when the whole nation is in a state of war.and these images that come from both channels are cooperating with each other to make the effect much more stronger.


Blogger A. Mattson said...

How is it that a population can be both unified and alienated at the same time? The unifying effect of war and wartime propaganda is used to mobilize the population to action. On the otherhand, unity and national spirit can be used to discourage crticism and opposition, to pacify a population. How much of all of this is a media creation and how much of this is the media's reflection of what the pubic demands is open to debate.

4/17/2006 10:39 PM  

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