Opportunity! W.J. Weir
This article stresses that advertising the American way of life can help win the war. I feel that using advertising as it is being described in the article is an interesting tactic. "We have victory to sell in the biggest fight we have ever been in". Victory and the American way of life were "sold" through advertising methods such as posters. The American way of life during the war was that of a hard working and family oriented nation. Posters of Rosie the riveter and a family around a dinner table with quotes like "don't let anything go to waist as our boys are out fighting". These posters were used as a way to reinforce to America what we were fighting for and to keep supporting the war in any way possible. This article states that a war can be helped to win by a nation that supports it and, through the use of advertising supporters can be gotten.
posted by Anonymous at 1:00 PM
2 Comments:
Advertising was an important part of WWII propaganda. The war was popular and advertisers proved their patriotism by advocating the use of advertising to sell the war and the advertising industry at the same time. It was good public relations and good business to sell the war and the American Way to a public that was ready to for messages of unity and Americanism during wartime.
Madison Avenue was convinced that they could sell the war the same way they sold cars and candy bars. The collaboration between Madison Avenue and the OWI is a prime example of how media professionals and goverment come together in wartime to persuade the public to sacrifice for victory.
dear sir
where exactly can I find the article of mr. weir. it sounds interesting and i found another quotation of him in stuart ewen's study 'pr. a social history of spin.'
stan van houcke
amsterdam
holland
journalist/writer
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