Public Opinion

In Public Opinion written by Walter Lippmann he states, " For the most part we do not first see, and then define, we define first and then see. In the great blooming, buzzing confusion of the outer world we pick out what our culture has already defined for us, and we tend to perceive that which we have picked out in the form stereotype for us by our culture...." Here we read how we have been conditioned and trained to accept certain things in our society. We tend to pass judgment with out knowing the facts, and in part that is because of our culture. So in effect when the media wants to portray an image of something or someone it will try to incorporate so that it will reflect our beliefs and lifestyle.