Propaganda & Mass Persuasion: Public Opinion

Thursday, February 23, 2006

Public Opinion

In Public Opinion written by Walter Lippmann he states, " For the most part we do not first see, and then define, we define first and then see. In the great blooming, buzzing confusion of the outer world we pick out what our culture has already defined for us, and we tend to perceive that which we have picked out in the form stereotype for us by our culture...." Here we read how we have been conditioned and trained to accept certain things in our society. We tend to pass judgment with out knowing the facts, and in part that is because of our culture. So in effect when the media wants to portray an image of something or someone it will try to incorporate so that it will reflect our beliefs and lifestyle.


Blogger A. Mattson said...

Lippmann writes that people do not perceive the world with innocent or objective eyes. According to him we see a world that is already structured and filtered through the preconceptions, the stereotypes with which we make sense of the world. The objective of the propagandist is to understand these preconceptions and use them to shape the world view and the behavior of the public. The most effective means of doing this is to use powerful images and symbols that can be used to move the public emotionally. For Lippman, mass persuasion is the manipulation of these images and symbols that define our culture.

2/24/2006 9:11 PM  

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