Crystallizing Public Opion
In Crystallizing Public Opion by, Edward Bernays the section that stood out the most is selecting a media. Bernays made this prosess seem simple: the sales manager calls in the advertising manager and then decides on selling areas of newspapers and magazing and compare them as well. They then make up an advertising schedule.
They have to reach out to every part of the media, such as the platform, motion pictures, radio, magazine, mail, mass meeting, and even word of mouth. I think this is a great strategie because it is like networking in order to get out there you have to reach out to everyone in every way possible.
They have to reach out to every part of the media, such as the platform, motion pictures, radio, magazine, mail, mass meeting, and even word of mouth. I think this is a great strategie because it is like networking in order to get out there you have to reach out to everyone in every way possible.
posted by Anonymous at 11:29 PM
1 Comments:
Yes, Bernays, building on what he learned from WWI and the publicity business, believed that it was important to use more than one medium to reach the public. What else does Bernays write about the role of publbic relations in a democracy?
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