Propaganda & Mass Persuasion: The House Of Truth, Four Minute Men

Sunday, February 26, 2006

The House Of Truth, Four Minute Men

I was reading a portion of the House of Truth and showed great interest in the Four Minute Men. The organization that President Wilson and George Creel created. They would choose local community leaders, business and professional men to promote the war in Europe on a weekly basis. The local community leaders would be men of influence that could speak and people would listen to them. They would get influenced and began to back the war, exactly what Creel and Wilson wanted. They also created branches from their brainchild. Junior Four Minute Men and Colored Four Minute Men. The Junior Four Minute Men would target children in schools in a hope that the message would get sent home with the children and be discussed with their parents. The colored Four Minute Men would target the African American race. All and all the Four Minute Men was a genius idea and it influenced alot of people to stand behind the war instead of being against it.


Blogger A. Mattson said...

The speakers division understood that people respect the opinion leaders of their own community. Find Hungarians to speak to Hungarian-Americans. Black leaders to speak to the black public, and so on. This is an early example of target marketing. The CPI offered a set of messages tailored to specific audiences, not all were successful, but the specialization, the division of labor is quite impressive.

2/27/2006 10:34 PM  

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