"we can do it"

During world War II , the United States used the rosie the rivetor poster to entice women into working in the 1940s. The picture conveys rosie with her sleeves rolled up to 3/4 length with muscles, a red bandana and a blue jean button-up. Rosie the Rivetor wasnt a real person, but she conveyed to the women in this period that "we can do it". This enabled women to think they they were able to do what the men were able to do. also to get more women working in the factories. This was a powerful propaganda weapon to encourage women to fill-in for the men while they were fighting World War II at war working really hard.
Women were to take on the roles of men and do factory work. rather than their usual task that were cosidered a women job such as staying at home and taking care of the children and the family, cleaning up the home and having the food ready after a hard long day for the hardworking men.
Prior to World War II women werent able to work in factories or do the "Mans Job" it was frowwned upon. Women were viewed as weak and dainty. This ws the big opportunity so they can prove theirselves since the men were hard at work.