Propaganda & Mass Persuasion: America Wants You Now To Remain Here

Wednesday, March 04, 2009

America Wants You Now To Remain Here

"...America Has Received You When You Came Here
She Wants You Now To Remain Here."

This was the heading of an advertisement which the council was placed in the "Jewish Forward" on June 2, 1919.
The advertisement was not trying to sell any American product nor any American other specific commodity, it was rather convincing and reminding the foreign immigrants to remember the time when they came into America - and how she embraced them with open arms.
"America has room for your ideals and welcomes your ideas; and your race
has a future in the building of America. Enterprises, hopes, and rewards, are in
the New World."

The advertisement was pressing the emotional buttons of these immigrants, convincing them that America is a solution to all their problems, and that remaining on this land will give birth to a global prosperity.It goes on and says:

"You native country needs that you remain in America to make safe the markets,
to help build the world with American surplus materials and money which the
world needs."

The advertisement is filled with similar thought provoking statements, informing the immigrants that even their mother country needs them to remain in America - for only this will result in the betterment of all!

This was not the only advertisement posted in newspapers, in fact, numerous pieces of such advertisements were disseminated throughout the nation, trying to tie a bond between the immigrants and America. Essentially, these were effective ways, for many immigrants felt that now they own a piece of democracy in America, and furthermore, such advertisements gave these immigrants a sense of patriotism for their new host nation.


Blogger A. Mattson said...

A thoughtful post, well-written.

I am not sure how effective this particular advertisement was, but the impulse behind it tells a lot about the politics of the era. It also tells us about the emerging role of the mass media during the Twenties.

3/11/2009 11:00 PM  

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