Propaganda & Mass Persuasion

Thursday, February 19, 2009

The Power Of Advertisement
One of the things that I learned when I was reading Chapter Five is how the telephone company "AT&T, tried different advertisement strategies to persuade people that having a telephone in their house was important for them. One of the slogans that the company developed at that time was:
" When you lift the Bell receiver... you are in contact with the world " *1
The company made it sound like every family needed to have a phone in their house. Also they tried to hire different advertisement companies and look for a ways to make an advertisement that is most effective. As the time passed the company continued with promoting. Another slogan that AT&T created was

" One system, One policy, Universal Service. " *2
With this slogan they were trying to make it sound like the company is essential to the nation. However, in my opinion, their true intention was to convince as many people as they could so AT&T would to able to expand themselves in the country. In other words, they were trying to become a monopoly and give service to the entire nation by themselves.
For the most part in today’s society a lot of companies do the same thing. They spend a huge amount of money so that the people can become aware about thier product. I think " AT&T" succeeded in accomplishing their goal because today the company is one of the strongest companies that is around in the United States and abroad too. Of course they eventually lost any monopoly they might have had and now telephone service is provided by many different companies. The competition among companies has forced people to live in a culture jamming society.
I think, advertisement has become “ a hostile intrusion “ in our everyday life that is almost inescapable. Stuart Ewen ( *1, *2, Stuart Ewen text Pg 94 )


Blogger A. Mattson said...

AT&T advertising emphasized public service, democracy and the creation of community, linking people together. These themes were quite successful in creating an image of this monopoly as a public utility rather than a cold corporation.

2/23/2009 9:50 PM  

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