Propaganda & Mass Persuasion: "Lift As We Climb"

Thursday, February 26, 2009

"Lift As We Climb"

In the article written by W. Livingston Larned " Advertising That Is Helping too Adjust the Labor Situation: A Tendency to Make Campaigns Serve Double Purpose." Demonstrated how it would equal growth and success if the advertisement industries, glorified the labor working men in America, by including them in their advertisements and posting ads of them working on the job because, "Labor is human" stated one of the foreman at a steel making plant.

In fact it would dampen the stress over the social issues, that the manufacturing industries were facing with their employees. During the early 1900's there were numerous strikes, held by employees. Manufacturing companies were cutting wages, firing employees, and not to mention they worked in unhealthy environments. While this was taking place the advertisement industry was becoming more and more successful throughout the social problems.

Larned commented on the issues and insisted that it would help advertisement, to show pictures of these factory workers and watchmen working instead of exploiting them. It would make the manufacturing companies more money because the workers feel some content because of the acknowledgement, and newspapers will indeed benefit from this change which equals more even more money for their business.

"The line of progress is through human progress. in any productive organization aiming at greater output, less waste, lower costs and higher quality, betterment starts with better workmen.

" So do not number your organization by hands. Count the heads and the hearts. Train heads. Win the hearts. The hands will then be capable and faithfully used in your service." ( L. V. E Estes, Printers Ink p. 129)

This quote from L.V.E. Estes is a great example of how employers should value their workers, it would create a better working environment for all.

"We Must Lift As We Climb and Leave No One Unnoticed"


Blogger A. Mattson said...

A good discussion of the material. Try not to leave so many big blank lines in your post.

The article you are commenting on was written in 1919 during a period of labor strife which followed the end of World War I. This advertising journal was a publication for professionals who were exploring the new role of advertising in the post war world. This idea of the double purpose of advertising, both political and commercial, is crucial here.

3/11/2009 8:57 PM  

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