The Beast

"Reinforcing such sentimental monuments to the American war effort, images of
the enemy were built on a bedrock of fear, invoking an ineluctable climate of
xenopic paranoia. Many images portrayed an inscrutable enemy, lurking around
every corner, threatening even the most apparently innocent circumstances"

PR by Stewart Ewen

The Committee of Public Information (CPI) was created to publicize the aims of the war and unify the American people. CPI used many images that created fear among the American people to persuade them to volunteer in efforts towards the war. The pictures CPI used created the image of barbaric beast lurking around to harm the American people. CPI used a combination of advertising techniques and the understanding of human psychology to play on the minds of the American people. I feel that CPI's use of fear to persuade the American people is similar to the tactics used today by the media.