"Don't Waste It"
During World War II rationing of goods was not limited to United States civilians. According to Chapter 14 Deprivation of Paul Fussell's "Wartime" foreign countries with resources invested in the war effort as well as the soldiers themselves felt the limitations during the war. Frivolous items were first rationed and with the continuation of the war effort everyday items such as food and drinks became scarce and ultimately rationed. Involved in the war two years earlier than the United States, Britain began to ration and limit food before. The Ministry of Food used slogans as ammunition against the wasting and potential misuse of food which should not be taken for granted. One slogan reads:
"FOOD IS A MUNITION OF WAR. DON'T WASTE IT," pg 201
"FOOD IS A MUNITION OF WAR. DON'T WASTE IT," pg 201
1 Comments:
Scarcity caused by wartime shortages and rationing was a big part of daily life during wartime. Keeping morale up was an important part of wartime propaganda. The idea of shared sacrifice was a way of bringing the population together: We are all in this together. Deprivation created a common bond that brought people together, up to a certain point. Creating a link between the sacrifices on the battle front and the sacrifices on the homefront was a major theme of OWI propaganda.
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