Propaganda & Mass Persuasion: Walter Lippmanns' Public Opinion

Tuesday, February 20, 2007

Walter Lippmanns' Public Opinion

In Walter Lippmann's book 'Public Opinion' he says, "Of any public event that has wide effects we see at best only a phase and an aspect."Lippmanns' statement to me all depends on the person viewing the event and some other factors. Other factors would be how large is the event, is it covered nationally or just locally. Can a person view it on a television, radio, or is it seen just in a newspaper or magazine. These all make a difference because some people can interpret things better visually, while others interpret them better by just listening and audio. To me people are always going to take something away from what they are interested in. Depending on a persons' interest in the subject matter of the event taking place is what is going to be the deciding factor on what they want to take out of that event. Ultimately, Lippmanns' comment "A report is the joint product of the knower and known, in which the role of the observer is always selective and usually creative. The facts we see depend on where we are placed...". (Lippmann 2) Finally, every person has his own agenda and interests; but if the factors are in the right place and his interest is extraoridnary, who says that he is going to just see a phase or small apect of that event, and not consume the entire event for what it really is.


Blogger bdenoyer said...

i could not agree with you more on this blog I think that Lippmann's statement did in fact depend on the person who views it because everyone does have there own opinion so each person will look to take away different things from what ever they are viewing. This is even more the case when they are intrested in the topic as well

2/20/2007 2:01 PM  
Blogger A. Mattson said...

Lippmann believes that we do not see the world objectively as individual observers. We perceive the world through a filter of culturally determined stereotypes that shape what we see. The job of the propagandist is to work with these stereotypes that filter our relationship with reality.

2/25/2007 10:00 PM  

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