Shaping Public Opinion

"Some producers say the Bush administration keeps a looser rotation than the Clinton White House, and makes its top officials available more often, particularly since September 11. 'The Bush administration is more likely to want to put people out, since September, to discuss the war effort than the Clinton administration was willing to put people out to discuss [Clinton's] troubles."

I find this passage from Sunday Morning interesting because although it may appear that the Bush administration is offering greater transparency by allowing its members to be more available to the press than the Clinton administration did, it seems an interesting tactic in controlling the information provided, in my opinion, creating a simulated transparency. With the actual members of the administration being the ones disseminating information rather than experts and consultants, the administration can ensure its message is propagated in the way it intends it to be rather than dealing with speculation and interpretation (or facts they want to suppress).